Episode #88: Did you know that there is a difference between promoting your brand and building your brand? Most branding companies will put the cart before the horse. In this episode you will hear the biggest mistakes that entrepreneurs make when it comes to branding. Tonya Eberhart joins the show as the Founder of BrandFace. With her expertise, she met Michael Carr and quadrupled his Real Estate business. With the proven branding strategy, they decided to join forces and co-author BrandFace for Real Estate Professionals. If you are tired of not having real growth in your business, but more problems, this episode will blow your mind! Come join the fun and see how you can define, develop, and display your brand. You won't regret it!
Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help entrepreneurs and business stars differentiate themselves.
Michael Carr is America’s Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year and continues to grow in recognition, revenue, and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, which became a #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®.
Their mantra is, “People don’t do business with a logo. They do business with a person.”
Contact Tonya & Michael: